Understanding internet participation and enjoyment : identifying salient prceptions and abilities

Understanding internet participation and enjoyment : identifying salient prceptions and abilities

The internet is a vast and ever-changing medium, and with that comes much discussion of its users and their capabilities to adopt and use the internet. This study aims to advance the digital native vs. digital immigrant discussion and present a theoretically-driven understanding of the adoption proc...

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Bibliographic Details
Main Author: Marx, Samantha Aaron
Format: Others
Language:en_US
Published: 2013
Subjects:
Internet adoption
Digital native
Digital immigrant
Technology
Innovations
Online Access:http://hdl.handle.net/2152/21196
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spelling ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-211962015-09-20T17:15:16ZUnderstanding internet participation and enjoyment : identifying salient prceptions and abilitiesMarx, Samantha AaronInternet adoptionDigital nativeDigital immigrantTechnologyInnovationsThe internet is a vast and ever-changing medium, and with that comes much discussion of its users and their capabilities to adopt and use the internet. This study aims to advance the digital native vs. digital immigrant discussion and present a theoretically-driven understanding of the adoption process by evaluating individuals on their internet usage behaviors over that of mere demographics. This study found that by looking at users' breadth of use, ease of use and internet self-efficacy, online participation in various forms is more accurately predicted. Through the Diffusion of Innovation Theory and the Social Cognitive Theory researchers can better understand this process as it relates to changing digital media and thus harness tools that will enable users to adopt more quickly.text2013-09-13T17:11:40Z2013-052013-06-12May 20132013-09-13T17:11:41Zapplication/pdfhttp://hdl.handle.net/2152/21196en_US
collection NDLTD
language en_US
format Others
sources NDLTD
topic Internet adoption
Digital native
Digital immigrant
Technology
Innovations
spellingShingle Internet adoption
Digital native
Digital immigrant
Technology
Innovations
Marx, Samantha Aaron
Understanding internet participation and enjoyment : identifying salient prceptions and abilities
description The internet is a vast and ever-changing medium, and with that comes much discussion of its users and their capabilities to adopt and use the internet. This study aims to advance the digital native vs. digital immigrant discussion and present a theoretically-driven understanding of the adoption process by evaluating individuals on their internet usage behaviors over that of mere demographics. This study found that by looking at users' breadth of use, ease of use and internet self-efficacy, online participation in various forms is more accurately predicted. Through the Diffusion of Innovation Theory and the Social Cognitive Theory researchers can better understand this process as it relates to changing digital media and thus harness tools that will enable users to adopt more quickly. === text
author Marx, Samantha Aaron
author_facet Marx, Samantha Aaron
author_sort Marx, Samantha Aaron
title Understanding internet participation and enjoyment : identifying salient prceptions and abilities
title_short Understanding internet participation and enjoyment : identifying salient prceptions and abilities
title_full Understanding internet participation and enjoyment : identifying salient prceptions and abilities
title_fullStr Understanding internet participation and enjoyment : identifying salient prceptions and abilities
title_full_unstemmed Understanding internet participation and enjoyment : identifying salient prceptions and abilities
title_sort understanding internet participation and enjoyment : identifying salient prceptions and abilities
publishDate 2013
url http://hdl.handle.net/2152/21196
work_keys_str_mv AT marxsamanthaaaron understandinginternetparticipationandenjoymentidentifyingsalientprceptionsandabilities
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