Buyer and grower perceptions of liner quality and associated production costs of nursery liner stock
Liner production is a key segment in the nursery industry. Due to a lack of specific of quality standards by governing industry organizations as well as a lack of general consensus among growers of perceived liner quality, a conjoint analysis study was developed to determine buyer and grower prefere...
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Trace: Tennessee Research and Creative Exchange
2008
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| Online Access: | http://trace.tennessee.edu/utk_gradthes/419 |