Hablamos Español: Insights from Three Web Designers Who Design a Bilingual or Multilingual Websites that Target Hispanic Audiences

• Main Author: Hughes, Jeremy Brent
• Published: Trace: Tennessee Research and Creative Exchange 2007
• Subjects: Communication; Communication Technology and New Media; International and Intercultural Communication
• Online Access: http://trace.tennessee.edu/utk_gradthes/145

The purpose of this study is to examine particular aspects three web designers use, with regard to layout and content, to effectively create a bilingual or multilingual website that targets Hispanics. In addition, it examines the processes that are used in creating a Spanish-language website. In-depth interviews were conducted with three web designers from top 25 Hispanic-targeted websites, as determined by Hispanic Online. Results indicate a six-step process that web designers should follow when creating a bilingual or multilingual website. Implications for web designers of organizations thinking about creating a bilingual or multilingual website are cited and recommendations for future studies are discussed.