The Impact of Organization-Public Relationships on Choosing Crisis Response Strategies
The purpose of this study is to investigate how the public’s perception of an organization-public relationship and crisis response strategies affect the attribution of crisis responsibility. Using Coombs’ (2007) SCCT theory, this study will contribute insight into which crisis response strategies wo...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Trace: Tennessee Research and Creative Exchange
2009
|
| Subjects: | |
| Online Access: | http://trace.tennessee.edu/utk_gradthes/25 |