Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices
This study is designed as the building of a foundation in standardizing best practices when designing Direct-to-Consumer messaging. With this being a new and expanding field of marketing and advertising for the high visibility pharmaceutical industry, an establishment of conceptual templature, aroun...
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| Format: | Others |
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Scholar Commons
2015
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| Online Access: | https://scholarcommons.usf.edu/etd/5475 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=6673&context=etd |