Nautical Knowledge: An Experimental Analysis of the Influence of Public Relations Strategies in Safe Boating Communication

Nautical Knowledge: An Experimental Analysis of the Influence of Public Relations Strategies in Safe Boating Communication

This study explored the effect of public relations message strategies on beliefs, attitudes, and behavioral intentions of individuals regarding boater safety. An experiment was conducted using seven safety messages. Specifically, Fishbein and Ajzen’s (1975) theory of reasoned action and J.E. Grunig’...

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Bibliographic Details
Main Author: Guilfoil, Emily N.
Format: Others
Published: Scholar Commons 2010
Subjects:
safety communication
public relations process model
situational theory of publics
theory of reasoned action
organizational activism
American Studies
Arts and Humanities
Online Access:http://scholarcommons.usf.edu/etd/3670
http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=4779&context=etd

Internet

http://scholarcommons.usf.edu/etd/3670
http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=4779&context=etd

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