The underdog effect: Definition, limitations, and motivations. why do we support those at a competitive disadvantage?
From politics to sports to business, people are quick to categorize those at a competitive disadvantage as underdogs. Moreover, there is ample anecdotal support that most people do not hesitate to align themselves with underdogs, a phenomenon called the underdog effect. A series of studies were cond...
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| Format: | Others |
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Scholar Commons
2005
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| Online Access: | http://scholarcommons.usf.edu/etd/2899 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3898&context=etd |