An experimental analysis of activist message strategy effect on receiver variables
Utilizing communication and activist organization perspectives, this empirical study examined activist message strategies and how they influence variables related to the receiver of activist communication. Specifically, J.E. Grunig's (1997) situational theory of publics and Fishbein and Ajzen&#...
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| Format: | Others |
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Scholar Commons
2007
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| Online Access: | http://scholarcommons.usf.edu/etd/2359 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3358&context=etd |