Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company

The dissertation research is an examination of the social and cultural dynamics of the Atlanta Life Insurance Company (ALIC) in Atlanta, GA. During the Jim Crow era (and post Jim Crow era), the ALIC provided economic mobility through employment, home loans, life insurance, and community solidarity....

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Main Author: Winn, Alisha R
Format: Others
Published: Scholar Commons 2010
Subjects:
Online Access:https://scholarcommons.usf.edu/etd/1809
https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=2808&context=etd
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spelling ndltd-USF-oai-scholarcommons.usf.edu-etd-28082019-12-12T03:45:47Z Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company Winn, Alisha R The dissertation research is an examination of the social and cultural dynamics of the Atlanta Life Insurance Company (ALIC) in Atlanta, GA. During the Jim Crow era (and post Jim Crow era), the ALIC provided economic mobility through employment, home loans, life insurance, and community solidarity. The company was one of the largest and most successful African-American financial institution in the country during the 20th century. It was founded in 1905 by Alonzo F. Herndon, a prosperous black barber and entrepreneur who rose from enslavement to become by 1927 the wealthiest African American in Atlanta. Renamed as the Atlanta Life Financial Group (ALFG), today the insurance company remains the leading African American stock-owned insurance company in the nation. I examine how Atlanta Life employees conceptualized their relationships within the company (past and present) and the larger African American community of Atlanta, along with the role the institution played as a shared space for producing cultural identities through social interactions. I explore the multiple roles of the company that impacted the community in the past and current roles within the African American community. I also explore what the possible closing of the Herndon Home Museum mean for memories and heritage, and the Herndon family's accomplishments if the home were torn down. 2010-04-05T07:00:00Z text application/pdf https://scholarcommons.usf.edu/etd/1809 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=2808&context=etd default Graduate Theses and Dissertations Scholar Commons black entrepreneurship preservation museum herndon class segregation identity American Studies Arts and Humanities
collection NDLTD
format Others
sources NDLTD
topic black
entrepreneurship
preservation
museum
herndon
class
segregation
identity
American Studies
Arts and Humanities
spellingShingle black
entrepreneurship
preservation
museum
herndon
class
segregation
identity
American Studies
Arts and Humanities
Winn, Alisha R
Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company
description The dissertation research is an examination of the social and cultural dynamics of the Atlanta Life Insurance Company (ALIC) in Atlanta, GA. During the Jim Crow era (and post Jim Crow era), the ALIC provided economic mobility through employment, home loans, life insurance, and community solidarity. The company was one of the largest and most successful African-American financial institution in the country during the 20th century. It was founded in 1905 by Alonzo F. Herndon, a prosperous black barber and entrepreneur who rose from enslavement to become by 1927 the wealthiest African American in Atlanta. Renamed as the Atlanta Life Financial Group (ALFG), today the insurance company remains the leading African American stock-owned insurance company in the nation. I examine how Atlanta Life employees conceptualized their relationships within the company (past and present) and the larger African American community of Atlanta, along with the role the institution played as a shared space for producing cultural identities through social interactions. I explore the multiple roles of the company that impacted the community in the past and current roles within the African American community. I also explore what the possible closing of the Herndon Home Museum mean for memories and heritage, and the Herndon family's accomplishments if the home were torn down.
author Winn, Alisha R
author_facet Winn, Alisha R
author_sort Winn, Alisha R
title Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company
title_short Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company
title_full Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company
title_fullStr Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company
title_full_unstemmed Beyond the Business: Social and Cultural Aspects of the Atlanta Life Insurance Company
title_sort beyond the business: social and cultural aspects of the atlanta life insurance company
publisher Scholar Commons
publishDate 2010
url https://scholarcommons.usf.edu/etd/1809
https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=2808&context=etd
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