Factors Influencing the Perceived Credibility of Public Relations Message Sources
This study establishes a link between research done in the field of public relations on source credibility, communicator gender, message strength, and source affiliation. Research has established that source credibility is one of the most important factors influencing the acceptance of a message. Fo...
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| Format: | Others |
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Scholar Commons
2008
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| Online Access: | https://scholarcommons.usf.edu/etd/228 https://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1227&context=etd |