Pain promotion: negative effects of exposure to health charity appeals
<p>Health charity appeals are typically evaluated solely in terms of the amount of money raised relative to the administrative costs of the campaign. The effect of information communicated in these appeals on receivers' health related attitudes and behaviour has not been investigated. Wha...
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| Format: | Others |
| Language: | en |
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University of Saskatchewan
2012
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| Online Access: | http://library.usask.ca/theses/available/etd-11022012-143116/ |