User motivational mechanism for building sustained online communities

The proliferation of online communities on the Internet nowadays may lead people to the conclusion that the development of custom-made communities for particular purpose is straightforward. Unfortunately, this is not the case. Although software providing basic community infrastructure is readily ava...

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Bibliographic Details
Main Author: Cheng, Ran
Other Authors: Deters, Ralph
Format: Others
Language:en
Published: University of Saskatchewan 2005
Subjects:
Online Access:http://library.usask.ca/theses/available/etd-09262005-014650/