Simpsons-Sears Catalogue Image in Saskatoon
Department stores present a package of goods, services, and atmosphere to their customers. The package, that the merchant believes he is offering to his potential customers via his communications mix, may not be the same package that the potential customer sees for himself. The merchant feels that h...
| Other Authors: | |
|---|---|
| Published: |
2015
|
| Online Access: | http://hdl.handle.net/10388/7002 |