Public Health Managers' Perspectives on the Use of Social Marketing Among Public Health Nurses in Saskatchewan
Social marketing is a branch of health communication that has, over the last thirty years, become widely accepted in public health practice. By definition, "social marketing is the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, o...
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2013
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| Online Access: | http://hdl.handle.net/10388/5924 |