| Summary: | The aim of this study is to investigate how language is used, online, in a condescending way in order to make the recipient feel belittled. The research questions sought to find out what kind of linguistic strategies are used online in order to make language function in a derogatory way as well as the linguistic reactions these strategies evoke in the recipients. How this derogatory usage can be met by using specific linguistic strategies was also explored. The study was conducted by performing qualitative discourse analysis based on the theoretical framework of Culpeper’s (1996) impoliteness theory. The data consisted of excerpts from four different threads in online discussion forums. The results indicate that there are several ways to insult someone, and that sarcasm, in particular, is heavily utilized in order to make language function in a derogatory manner. The conclusion of the study is that phenomena such as the flouting of maxims, face-threatening acts, impoliteness strategies and flaming are all utilized when trying to belittle someone. All these linguistic strategies performed with the intention to insult people have proved to have a negative affect on people who are exposed to them. This affect can be detected through the linguistic reactions they rendered, for example: counter-attacks with insults of their own and refuting the insults. The present study contributes to enlightening linguistic strategies which are being used in a derogatory way and as such might function to raise awareness of the power invested in language.
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