To Lead or to Follow? : A case study of an internationalization process
This Bachelor thesis studies the internationalization strategy of a Finnish label stock company, UPM Raflatac, in China during the late 1990’s. The purpose of this descriptive study is to facilitate the understanding of companies’ internationalization processes. This was done by studying UPM Raflata...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9430 |