| Summary: | ABSTRACT Title: How do you get the students to listen? – A study of Academic Works communication towards students (Hur får du en student att lyssna? – En studie av Academic Works kommunikation mot studenter) Number of pages: 38 (41 including enclosures) Author: Fredrik Hansson Tutor: Peder Hård af Segerstad Course: Media and Communication studies C Period: Autumn 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University. Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students. Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University. Main results: The main result can be summarized as: · Academic Works communications have a lot of resemblance with the papers presented theory. · Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student’s awareness and knowledge of the company. · A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work. Despite this, only a few percents of the students participating in the questionnaire are working or have ever worked for Academic Work. Keywords: Communication, students, Academic Work, target audience, strategies, message, media channel.
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