Morgondagens marknadsföring

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but needs to be combined...

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Bibliographic Details
Main Author:	Mangs, Melinda
Format:	Others
Language:	Swedish
Published:	Uppsala universitet, Medier och kommunikation 2007
Subjects:	marketing Internet mobile technology viral marketing weblog product placement event marketing search engine Media and communication studies Medie- och kommunikationsvetenskap
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7807

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spelling	ndltd-UPSALLA1-oai-DiVA.org-uu-78072013-01-08T13:24:06ZMorgondagens marknadsföringsweMangs, MelindaUppsala universitet, Medier och kommunikationUppsala : Medier och kommunikation2007marketingInternetmobile technologyviral marketingweblogproduct placementevent marketingsearch engineMedia and communication studiesMedie- och kommunikationsvetenskapPurpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7807application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	Swedish
format	Others
sources	NDLTD
topic	marketing Internet mobile technology viral marketing weblog product placement event marketing search engine Media and communication studies Medie- och kommunikationsvetenskap
spellingShingle	marketing Internet mobile technology viral marketing weblog product placement event marketing search engine Media and communication studies Medie- och kommunikationsvetenskap Mangs, Melinda Morgondagens marknadsföring
description	Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue.
author	Mangs, Melinda
author_facet	Mangs, Melinda
author_sort	Mangs, Melinda
title	Morgondagens marknadsföring
title_short	Morgondagens marknadsföring
title_full	Morgondagens marknadsföring
title_fullStr	Morgondagens marknadsföring
title_full_unstemmed	Morgondagens marknadsföring
title_sort	morgondagens marknadsföring
publisher	Uppsala universitet, Medier och kommunikation
publishDate	2007
url	http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7807
work_keys_str_mv	AT mangsmelinda morgondagensmarknadsforing
_version_	1716518817178320896

Morgondagens marknadsföring

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