Morgondagens marknadsföring

Morgondagens marknadsföring

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but needs to be combined...

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Bibliographic Details
Main Author: Mangs, Melinda
Format: Others
Language:Swedish
Published: Uppsala universitet, Medier och kommunikation 2007
Subjects:
marketing
Internet
mobile technology
viral marketing
weblog
product placement
event marketing
search engine
Media and communication studies
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7807
Description
Summary:Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers. Material/Method: The study is based upon interviews with six professional marketers. Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue.

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