"Fördjuparen" och "Uppdateraren" - nya mönster för nyhetsanvändning för unga vuxna

• Main Author: Strinnholm, Anna
• Format: Others
• Language: Swedish
• Published: Uppsala universitet, Institutionen för informationsvetenskap 2006
• Subjects: information media; news media; daily newspaper; TV; radio; the Internet; young adults; media use,; Media and communication studies; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7495

Abstract Title: The “Investigator” and the “Updater” – new patterns of news use among young adults. Number of pages: 48 Author: Anna Strinnholm Tutor: Amelie Hössjer Course: Media and Communications, D- level Period: Fall of 2005 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model “a typology of the Swedish mediasystem from an audience perspectiv”. Method/Material: The method of gathering of empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull “a typology of the Swedish mediasystem from an audience perspectiv” . Main results:Two different types of ideal media users can be drawn from the empirical research, the “Investigator” and the “Updater”. The updater search for news to stay updated and relies on the Internet as main source of information. The Investigator is not satisfied with the Internet as a news media, the investigator search for news for an in debt understanding and find a daily newspaper more suitable. The difference between the media use of the investigator and the updater leads to the conclusion that Internet is not used as news media of in debt information like the daily newspaper, to be correctly understood of how it is used by young adults it should be accepted as a basic news media of providing fast and easy updated news. Keywords: information media, news media,, daily newspaper, TV, radio the Internet, young adults, media use,