Alternative media in Greece : Diving into the pool of millennials' attitudes

• Main Author: ZAIMI, AVGUSTINA
• Format: Others
• Language: English
• Published: Uppsala universitet, Institutionen för informatik och media 2021
• Subjects: alternative media; millennials; political participation; oppositional knowledge; mainstream media; Social Sciences; Samhällsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447348

This thesis aimed at examining, in the middle of an intense sociopolitical crisis in the Greek landscape, how young users of alternative media in Greece reflect on traditional media, how they view alternative media and how they use them in order to mobilize, engage politically and acquire types of oppositional knowledge. In-depth interviews on Greek millennials indicated a cognitive-driven relationship to mainstream media while a generic tendency towards alternative media was notived, however, accompanied by a critical stance. Political participation was present on both ffline and online version, with an apparent inclination to online types through e-petitions and expressive forms of action, such as content sharing and posts on social media. Oppositional types of knowledge were identified through the millennials' responses, though, with a presence of reservedness and critique. The shift towards alternative media depicted the emergence of a concrete digital familiarization of Greek millennials who seriously engage to sociopolitical issues and at the same time preserve their doubts as far as credibility or objectivity of news are concerned. Future research could be conducted focusing on the content analysis of alternative media news platforms. Therefore, micro-organizational aspects, such as agenda-setting and news production along with ethical lines that are followed, would enrich the picture of alternative media landscape in Greece and maybe provide the motivation to examine the aforementioned conditions in other media systems, as well.