Investigating Perceive Value in B2B Setting

Investigating Perceive Value in B2B Setting

Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the...

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Bibliographic Details
Main Authors: Ambekar, Shubham, Samuel Jonathan Andrews, Danny Duke
Format: Others
Language:English
Published: Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik 2021
Subjects:
Customer Perceived Value
Functional value
Social value
Emotional value
Laddering technique
Value Hierarchy Model
B2B Marketing
Other Engineering and Technologies not elsewhere specified
Övrig annan teknik
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-445340

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