Synen på ZYN : En studie om relationen mellan varumärke och konsumenters uppfattning
The purpose of this study is to examine the organization Swedish Match and their nicotine brand ZYN. Swedish Match is a firm that develops, manufactures and sells “snus” and other similar products. The organization and the brand will be examined from a communicative standpoint where we will look int...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-435158 |
