Varumärkets effekter på säsongsbaserade företag : En fallstudie på Glassmagasinet
In today's competitive markets, a company’s competitive tools have gained greater importance. A company's brand has moved from being part of the company's marketing strategy, to a competitive tool that can be used to create and pass existing barriers. A seasonal company focuses its op...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388716 |