Potential application areas for Fresenius Kabi's bonus products

• Main Authors: Karlsson, Jenny, Brink, Matilda, Annala, Elina
• Format: Others
• Language: English
• Published: Uppsala universitet, Institutionen för biologisk grundutbildning 2019
• Subjects: proteins; egg; egg yolk; egg yolk protein; egg oil; egg yolk oil; rest product; bonus product; the protein challenge; food industry; cosmetic industry; proteiner; ägg; äggula; ägguleprotein; ägguleolja; äggolja; restprodukt; bonusprodukt; proteinutmaningen; livsmedelsindustrin; kosmetikaindustrin; Other Biological Topics; Annan biologi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-384519

The main purpose of the project was to investigate existing markets within the food- and cosmetic industry in order to determine a strategy for market entrance with the bonus product of Fresenius Kabi. The original bonus product, P080, is a rest product from the process where phospholipids are extracted from egg yolk powder. P80 is a refine version of the P080 where egg yolk oil has been extracted, hence the protein content in P80 is higher. The extracted egg yolk oil is the final portion of the bonus product. Thereby, the original bonus product can be divided into two refined fractions. This project investigates the potential for each of these three substances to be a part of a fictive product.  By scanning the global protein market as well as the egg yolk protein and egg oil market, seven potential product segments were discovered. These segments were further evaluated in order to bring out specific products that were potential candidates as products based on the bonus product.  The analysis resulted in two fictive products based on P080; high value nutrition bars and snacks for seniors, one based on P80; protein powder, and one based on egg yolk oil; dietary supplement. All presented in three business cases.