Retoriken - ett verktyg för att uppnå legitimitet : En fallstudie om hur UNHCR arbetar med sin externa kommunikation på sociala medier för att skapa samt upprätthålla sin legitimitet.
Legitimacy is something all organizations aims for and much research has been done on gaining legitimacy among profit-making companies, but much less research has been done on nonprofit organizations and their legitimacy. Therefore this study will address this gap between charity organizations, whic...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376596 |