Customer Segmentation basedon Behavioural Data in E-marketplace
In the past years, research in the fields of big data analysis, machine learning anddata mining techniques is getting more frequent. This thesis describes a customersegmentation approach in a second hand vintage clothing E-marketplace Plick.These customer groups are based on user interactions with i...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för informationsteknologi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-330461 |