Big datas påverkan på beslutsfattande av kundsegment : - En fallstudie av organisationer inom resebranschen
Through an ever-increasing connectivity, the digital imprints left behind are opening new possibilities for organizations. Big data contains large amounts of consumer data and through analysis this data is transformed into information. This has enabled organizations new forms of how to implement big...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2017
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-329506 |