Swedish nation branding in crisis : A study on the Swedish nation branding strategy and the migration crisis' impact
Swedish nation branding has been studied with the main purpose to contribute to the research field of integrating the nation branding concept into IR. The study conducts a detailed description of Swedish branding strategies and its government’s statements of the migration policy change, during the p...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Statsvetenskapliga institutionen
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324214 |