The Establishment of a Small Challenger Company in a Segmented High-Technology Life Science Market : Challenges and Opportunities - a Model Case Study
This study aims to identify the challenges and opportunities of a small challenger company in a rigid and conservative high technology life science market. Strategies for finding a foothold, establish a position and creating a viable company is discussed. Qualitative and quantitative data was colle...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för kemi - BMC
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-323839 |