International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?

International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?

Bibliographic Details
Main Author: Mainka, Matthias
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2017
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-316986

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