International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?

Bibliographic Details
Main Author:	Mainka, Matthias
Format:	Others
Language:	English
Published:	Uppsala universitet, Företagsekonomiska institutionen 2017
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-316986

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spelling	ndltd-UPSALLA1-oai-DiVA.org-uu-3169862017-03-09T05:15:12ZInternational corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?engMainka, MatthiasUppsala universitet, Företagsekonomiska institutionen2017Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-316986application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	English
format	Others
sources	NDLTD
author	Mainka, Matthias
spellingShingle	Mainka, Matthias International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?
author_facet	Mainka, Matthias
author_sort	Mainka, Matthias
title	International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?
title_short	International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?
title_full	International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?
title_fullStr	International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?
title_full_unstemmed	International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?
title_sort	international corporate social media marketing and firm value: are firms that are popular on facebook and twitter valued higher than their less popular peers? do ‘likes’ create value?
publisher	Uppsala universitet, Företagsekonomiska institutionen
publishDate	2017
url	http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-316986
work_keys_str_mv	AT mainkamatthias internationalcorporatesocialmediamarketingandfirmvaluearefirmsthatarepopularonfacebookandtwittervaluedhigherthantheirlesspopularpeersdolikescreatevalue
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International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?

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