International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-316986 |
| Description not available. |