Könsstereotyper i sportreklam : Hur påverkar könsstereotyper i reklam konsumenters känslor inför ett varumärke
Today, we are surrounded by stereotypical representations of gender in advertising. We have chosen to focus on the question: What can the use of gender stereotypes result in and what are the motives for companies not to use gender stereotypes in advertising? The aim is to discuss how and why compani...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-259387 |