The man, the myth: Abraham och ICA.Stig : En narratologisk jämförelse av hur patriarkrollens gestaltas, med utgångspunkt i ledarskap och maskulinitet, i Abrahamscykeln och i en nutida reklamberättelse
Abraham is the original patriarch. How does his leadership compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and setting...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Teologiska institutionen
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256935 |