Organisationer berättar : Narrativitet som resurs i strategisk kommunikation
The subject of this thesis is the communicative practice of strategic storytelling. The aim of the study is to analyse how storytelling is used and handled by organizations to reach comprehensive organizational goals. Within the all-embracing cultural context of modern Western society, here discusse...
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| Format: | Doctoral Thesis |
| Language: | Swedish |
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Uppsala universitet, Institutionen för nordiska språk
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-234996 http://nbn-resolving.de/urn:isbn:978-91-506-2429-8 |