Payair – Reaching for critical mass
The mobile payments industry has in recent years experienced large growth and rapid changes. Several different actors are trying to capture the market, to get enough users of their system to reach critical mass. This study investigates how a small Swedish mobile payments company have utilized its bu...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-233780 |