Företags hantering av konsumentdata : Speglar användares elektroniska fotspår förhållningssättet till integritet?
The essay concerns corporation’s usage and consumer’s attitude towards the phenomenon Big Data. The aim is to analyse whether corporation-management and future ambitions concerning consumer data coincide with attitudes and opinions of today's consumer, and how these opinions reflect consumer be...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Företagsekonomiska institutionen
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-228508 |