Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society
The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a resul...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Medier och kommunikation
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-225270 |