Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy
This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countries and how these activities inf...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för geovetenskaper
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-160458 |