En Mobil Jukebox : Undersökning av Intresset För en Innovationsprodukt

• Main Authors: Brännström, Jesper, Rahnel, Taavi
• Format: Others
• Language: Swedish
• Published: Uppsala universitet, Företagsekonomiska institutionen 2010
• Subjects: Innovationsprodukt; musik; smartphone; beslutsprocess
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-144525

The mobile jukebox is an idea for a new kind of smartphone application that would allow users to dictate the music playing at various establishments. The mobile nature of the innovation allows for the possibility of a more ubiquitous service. Conducting a quantitative as well a qualitative study, the authors have found significant interest in this innovation service among potential users and potential distributors of the service. Furthermore, it is shown what aspects are important for decision makers to make a decision on whether to integrate the service into the operation of potential distributors of the service.