Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies
The thesis investigates differences between non-profits and commercial organization in how marketing online should be performed. Factors that are different are searched for through qualitative interviews but also from an online form posted on a website. The website was made using traditional marketi...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för informationsteknologi
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-111170 |