Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies

The thesis investigates differences between non-profits and commercial organization in how marketing online should be performed. Factors that are different are searched for through qualitative interviews but also from an online form posted on a website. The website was made using traditional marketi...

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Bibliographic Details
Main Author:	Rutqvist, Hannes
Format:	Others
Language:	English
Published:	Uppsala universitet, Institutionen för informationsteknologi 2009
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-111170

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spelling	ndltd-UPSALLA1-oai-DiVA.org-uu-1111702013-01-08T13:48:36ZInternet Marketing for Non-Profits : Mapping Behaviors to Outline StrategiesengRutqvist, HannesUppsala universitet, Institutionen för informationsteknologi2009The thesis investigates differences between non-profits and commercial organization in how marketing online should be performed. Factors that are different are searched for through qualitative interviews but also from an online form posted on a website. The website was made using traditional marketing theories and then used as a tool to find possible differences. It was discovered that among the respondents, price and place from McCarthy’s classic 4P model had become obsolete in this new milieu and should be replaced by credence and compassion. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-111170UPTEC STS, 1650-8319 ; 09 029application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	English
format	Others
sources	NDLTD
description	The thesis investigates differences between non-profits and commercial organization in how marketing online should be performed. Factors that are different are searched for through qualitative interviews but also from an online form posted on a website. The website was made using traditional marketing theories and then used as a tool to find possible differences. It was discovered that among the respondents, price and place from McCarthy’s classic 4P model had become obsolete in this new milieu and should be replaced by credence and compassion.
author	Rutqvist, Hannes
spellingShingle	Rutqvist, Hannes Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies
author_facet	Rutqvist, Hannes
author_sort	Rutqvist, Hannes
title	Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies
title_short	Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies
title_full	Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies
title_fullStr	Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies
title_full_unstemmed	Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies
title_sort	internet marketing for non-profits : mapping behaviors to outline strategies
publisher	Uppsala universitet, Institutionen för informationsteknologi
publishDate	2009
url	http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-111170
work_keys_str_mv	AT rutqvisthannes internetmarketingfornonprofitsmappingbehaviorstooutlinestrategies
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Internet Marketing for Non-Profits : Mapping Behaviors to Outline Strategies

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