Red Bull : En studie om hur word of mouth och buzzmarknadsföring påverkar konsumenters attityder.
Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions. Theory: We have used relevant theories within word of mouth, buzz marketing and consu...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Företagsekonomiska institutionen
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-107981 |