SATS + e2 = SANT? : en studie av SATS lednings kommunikationsstrategi då träningskoncernen förvärvade den dåvarande konkurrenten e2
Aim: The aim of this essay is to study the communication strategy that the company SATS developed before taking over the company e2. The following questions are to be answered: - what was the planned communication strategy before taking over the company e2? - did SATS follow their original plan when...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106490 |
