Customer involvement in business model innovation : A case study in the medical instrument industry
Firms have to constantly develop or innovate in order to stay competitive. Within the fields of marketing, product development and service development studies have examined how the customer can be a resource for development or innovation. Recently, customer value has been examined within the busines...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-90897 |