Utilizing Market Knowledge to Create Competitive Advantage in the Interface of Inter- and Intra-Organizational Coopetition : Case Study: An SME in the Information Security Industry
It has been widely acknowledged that today’s business world is characterized by severe competition. To remain competitive, firms have to employ alternative strategies to keep up with the fast paced development. One such strategy is coopetition; firms collaborate in some areas to combine their resour...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-84251 |