Customer satisfaction in the Swedish financial sector

Customer satisfaction has become an increasingly important factor over the years and companies are starting to realize how important it is to satisfy their customers. This study aims to investigate which the most influential factors behind customer satisfaction are. This led to the creation of the f...

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Bibliographic Details
Main Authors: Sundin, Klas, Nordin, Fredrik
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-82001