Pressmeddelandet - betydelsefullt eller föråldrat verktyg? : En fallstudie av journalisters och kommunikatörers resonemang kring pressmeddelandens funktion
Journalists and communication managers are becoming more professional and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide journalists with information, hoping to influence what...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67889 |