Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re

• Main Authors: Idenfors, Evelinn, Kjellin, Jennie
• Format: Others
• Language: English
• Published: Umeå universitet, Företagsekonomi 2012
• Subjects: Customer value; marketing; occupational health care; CVA; target marketing
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-58118

This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.